Following research commissioned by Development West Coast with support from New Zealand Trade and Enterprise, forums were held in 2011 and 2012 to discuss the potential of the horticulture industry on the West Coast and how the industry can work together. 

The research evaluated the industry on the Coast and found there was potential to expand existing and develop new niche businesses. 

Food producers were excited about the opportunities the NZ Food and Innovation Network could offer local growers. The forums also discussed the possibility of positioning local produce as uniquely “West Coast”.