Tourism business success

The Tourism Business Success Programme, developed by SMARTraining®, a leading tourism marketing training provider, will be starting on the West Coast on 18 October 2018.

It has taken over a year to develop this exciting new programme for new and existing tourism and hospitality businesses that will give operators the tools, skills, and inspiration to set and achieve their business goals. “It’s the first of its kind in New Zealand”, says Marijke Dunselman, the Programme Director.

It covers all aspects of running and growing a successful tourism business with a focus on the latest trends of the ever-changing marketing landscape. “We have worked with, trained and coached hundreds of NZ tourism businesses over the years, but what this programme has, is different. It meets the needs of tourism businesses who want to grow, but who don’t have a huge amount of time to spare. It’s personalised to their needs.

The programme has already started in 4 locations in the South Island; Queenstown, Te Anau, Invercargill and Dunedin.

We start with a one-day small group Strategic Planning Day on the 18th of October 2018 in Franz Joseph Glacier. Businesses will come away with a clear plan of what they want to achieve and how they're going to get there.  We’ve developed a revolutionary planning system that will help businesses easily track their goals.

"The programme is incredible value for money!", says Ms Dunselamn. “Think of how much it would cost to hire a highly experienced and qualified marketing manager.  Now you can get the expertise and train yourself or your staff for a fraction of the cost.”

There are also individual coaching sessions, online tools and resources, fortnightly webinars that include the "Speaker Series" with inspirational high-profile people that will motivate operators to think big. They include: Stephen England-Hall, CEO of Tourism New Zealand, Jim Boult, Mayor of Queenstown and a wide background in tourism, Martin Hawes, well-known financial best-selling author, Anna Black, Chairperson Tourism Export Council and several other interesting speakers.

There are only 10 places available in each location and registrations are now open.

The programme is registered with the New Zealand Trade & Enterprise Management Capability Voucher Fund and up to 50% funding is available for qualifying businesses through Development West Coast.


Tourism Success Programme

WHEN: 18 October 2018

WHERE: Franz Josef

LENGTH: 9 months

COST: $3,995 + gst (up to 50% NZTE funding available for qualifying businesses)

CONTACT: Marijke Dunselman, Ph: 021-456452, Email: This email address is being protected from spambots. You need JavaScript enabled to view it.


For more information, visit .

Tourism Business Success Programme April 2018