Marketing initiatives

DWC has been running an extensive summer campaign around ‘Hot Deals, Cool Holidays’ driving customers to www.westcoast.co.nz/deals. This has resulted in over 30,000 pageviews on our website in the last week alone. Please get in touch with us to ensure your deals/packages are up to date and listed on our website, so you can leverage off this extra exposure.
The Hot Deals, Cool Holidays campaign has featured a strong digital component through Stuff.co.nz, NZHerald, Google as well as social media channels.

The campaign has also had a strong presence in print media, including:

  • RV-NZ Lifestyle Today (13,000 copies)
  • Wilderness Magazine (7,708)
  • 1964 Mountain Culture Aotearoa magazine (5,000)
  • Adventure Magazine x2 (7,000)
  • Star Canterbury – West Coast feature (93,000)
  • NZME Travel – GoNZ x2: NZHerald & NZME affiliated newspapers (662,000)
  • NZME Holiday Magazine: NZHerald & NZME affiliated newspapers (662,000)

 

January-December 2021 Marketing schedule


Download the proposed marketing overview schedule for 2021 (PDF: 216kb).

 

2020 media famils and coverage


DWC has been working closely with Tourism New Zealand and media outlets to increase coverage of the West Coast, resulting in numerous editorials and features on the West Coast. Below is a sample of some of the recent West Coast media coverage: