About SuperGold

SuperGold - or the ‘gold card’ - gives seniors the golden opportunities to stretch their money further. SuperGold is one way the government and New Zealand businesses can say thank you or tēnā rawa atu koe for everything our older people have done for Aotearoa, by raising families, working, or helping in the community.

In October 2019 the new SuperGold mobile app and website were launched. Since then there have been:

  • over 140,000 app downloads
  • over 600,000 website users
  • nearly three million-page views.

The eDM (E-newsletter) channel delivers to over 350,000 unique email addresses and has a reach well in excess of 400,000. The average open rates are 67% and CTR is 14%.


Tourism New Zealand Business Marketing opportunities


In September 2020, a trial E-Newsletter was created to promote a range of tourism focussed special offers for SuperGold Cardholders. The trial went brilliantly, so Tourism NZ is teaming up with SuperGold again to create another ‘travel’ edition of their E-newsletter in mid-February 2020.

Note, a requirement for participation is to offer SuperGold cardholders an exclusive deal.

Download more information about promoting your business with SuperGold: PDF - 400KB

SGC Guide for Tourism Special Offers