Louise Woodburn joins DWC as MICE Executive.
Louise’s role at DWC is to increase the Meetings, Incentives, Conferences and Events (MICE) business on the Coast. She will attend tradeshows and networking events to meet with professional conference organisers and event managers, in addition to reaching out to groups and organisations.
Louise will be hitting the road meeting with local operators to learn about their businesses and discovering what they can offer.
The MICE market requires more than just accommodation and conference venues, other key suppliers include tour guides, AV companies, transport operators, caterers, and more. If you think your business or service is a good fit for this market, please contact Louise to share your information so she can best promote all operators in the region.
Part of her role will be to organise and host familiarisation tours and these opportunities will be shared with local operators when available.
Louise has close to ten years’ experience in a similar role in Scotland where she worked for a destination management company. A close relationship with destination management organisations was key to identifying and maximising opportunities for MICE business and she hopes that her role at DWC will help operators on the Coast to do the same.