The DWC-led emergency marketing campaign showcasing paid visitor activities on the West Coast has got off to a great start.
The government has contributed $280,000 of emergency funding to overcome the immediate reduction in visitor numbers experienced after a section of State Highway 6 was closed in December following a severe weather event.
The 'hands-on' West Coast competition gives entrants the opportunity to win an adventure for two, including flights and accommodation, and their top five West Coast experiences from Karamea to Haast.
To date, over 8,300 people have entered and there have been 80,000 pageviews on westcoast.co.nz for the competition. There has also been over 900,000 impressions with Facebook and Instagram ads promoting the competition. All of this helps raise awareness of the many great paid activities our local operators offer across the region. The competition runs until 30 May 2020.
Enter online at: www.westcoast.co.nz/handson/