West Coast Famils
DWC works closely with local tourism operators to bring international travel sellers and media to the West Coast to familiarise themselves with what our amazing region has to offer.
These familiarisation (famil) programmes help boost the profile and visibility of the Coast within a competitive visitor market. The success of these famils would not be possible without the generous support of our tourism members who sponsor around $400k a year worth of in-kind product towards famils - the second highest amount within New Zealand.
As the year comes to a close, we would like to thank our tourism members for supporting these famils and helping promote our Untamed Natural Wilderness.