The tourism team recently launched phase one of our domestic visitor brand campaign, featuring videos and imagery of New Zealand comedian, Te Radar.
"The campaign aims to reiterate our Untamed Natural Wilderness slogan into the minds of customers, while going into greater detail around the paid activities and accommodation available across the region," says regional tourism manager Jim Little.
Phase one of the campaign is running across print, social media, digital platforms and outdoor advertising until the end of October. The campaign targets Auckland, Wellington and Christchurch.
We are also running a promotion with Air New Zealand during October to market their flights into Hokitika.
This promotion includes regional content updates on airnewzealand.co.nz, in-flight entertainment updates, native content generation, newsletter distribution and a geotargeted campaign across Air New Zealand channels.
Te Radar on the Coast: www.westcoast.co.nz/visit-the-coast/