DWC is pleased to be bringing the nationally syndicated West Coast Ambassador Programme to Franz Josef, Hokitika, Greymouth and Westport.

The West Coast Ambassador Programme explores what makes our region such a unique and genuine experience for our visitors’ stay with us. It is about consistently exceeding our visitors’ expectations, enabling more intimate connections through the telling of compelling stories, and the delivery of outstanding customer service.

Visitor numbers are constantly growing with 870,000 people visiting the region in 2017. Tourism is now the second biggest industry on the West Coast, contributing $522 million to our economy.

DWC chief executive Chris Mackenzie says to encourage these visitors to stay longer and spend more it is important the West Coast positions itself as a world-class centre for service excellence.

“Visitor spending supports local businesses and in turn the local community. We are all in this together, so everyone should get behind this and become an Ambassador for the West Coast,” says Mr Mackenzie.

Ian Johnson from Sustainable Tourism and Thematic Interpretation NZ says: “during the programme we share information visitors will find both interesting and helpful, explore the history of the region, and highlight some simple customer service and communication tools with which to create meaningful connections with people from all over the world.

“Starting with our amazing geography, the first Māori settlers and guardians of the pounamu to the first European explorers and fortune seekers, through to present day and beyond, you will be immersed into the history and legends of the West Coast,” Mr Johnson says.

Tourism West Coast CEO Jim Little recommends the Ambassador Programme to anyone in the tourism and hospitality industries.

“It helps teach participants not just about the amazing sites our untamed natural wilderness is famous for, but it goes deeper by looking into the history of the West Coast. If you are looking for a region rich in interesting stories, and quirky characters, you cannot beat the Coast,” Mr Little says.

“Sharing these stories helps give visitors a better experience and appreciation of our region.”

The West Coast Ambassador Programme is a three-hour workshop and costs $30 per person to attend.


Registrations and more info:

Greymouth (1 March, 9:30am-12:30pm)

Hokitika (8 March, 9:30am-12:30pm)

Westport (15 March, 9:30am-12:30pm)

Franz Josef (22 March, 9:30am-12:30pm)