DWC's regional tourism manager in China meeting travel agents.
Jim Little is currently in China where he attended an event at the Beijing Embassy with tourism minister Hon Kelvin Davis, CEO of Tourism New Zealand Stephen England-Hall, chair of Tourism New Zealand Jamie Tuuta and Rebecca Huang the general manager of China Southern Airlines.
Mr Little has given a presentation showcasing the West Coast to around 200 travel agents at the Beijing Westin Hotel. He will now travel with Christchurch Airport and China Southern Airlines to Shanghai and Guangzhou where he will present to an estimated 720 travel agents and airline sales staff.
Mr Little is armed with a presentation, translated into simplified Chinese, and a translated West Coast activity guide for agents.
The Chinese market is New Zealand's second-largest visitor market and most valuable in terms of holiday visitor spend. From May 2018 to April 2019, Chinese visitors spent $1,744 million in New Zealand, with $22 million spent on the West Coast. The spend on the West Coast was down during this period due to the loss of the Waiho bridge.