The DWC-led emergency marketing campaign showcasing paid visitor activities on the West Coast has got off to a great start.
The government has contributed $280,000 of emergency funding to overcome the immediate reduction in visitor numbers experienced after a section of State Highway 6 was closed in December following a severe weather event.
The 'hands-on' West Coast competition gives entrants the opportunity to win an adventure for two, including flights and accommodation, and their top five West Coast experiences from Karamea to Haast.
To date, over 8,300 people have entered and there have been 80,000 pageviews on westcoast.co.nz for the competition. There has also been over 900,000 impressions with Facebook and Instagram ads promoting the competition. All of this helps raise awareness of the many great paid activities our local operators offer across the region. The competition runs until 30 May 2020.
Enter online at: www.westcoast.co.nz/handson/
Join the grand opening ceremony for the DWC Westland Sports Hub.
DWC has allocated $1.5 million from the Major District Initiative fund towards this project.
We are incredibly proud to support this new sports hub. It will be a game changer for Westland, benefiting most sporting codes, while importantly bringing our communities closer together.
The start of a new decade is perfect timing to come on board and lead the DWC team.
Since my appointment as chief executive, I was itching to come back to the West Coast and get started. Two weeks in and my enthusiasm has only increased.
I haven’t lived here for some time but I’m originally from the Coast and have always maintained a strong connection. I jumped at the opportunity to return and I can assure you I’m here for the long haul.
My time so far has mainly been spent engaging with internal and external stakeholders and I’m very encouraged by the quality and knowledge I’ve been encountering in both areas.
There are many challenges ahead but also many opportunities to tap into.
My first job is to ensure the DWC team increases pace in helping West Coast businesses find and take advantage of those opportunities.
Later this month we will be holding business breakfasts and a lunch across the region to share my views and more importantly to meet and engage with as many local businesspeople as possible.
We encourage you to come along and look forward to an open dialogue.
Heath Milne | Chief Executive
Calling for expressions of interest for the next leadership programme.
Facilitated by DWC and delivered by the New Zealand Institute of Management and Leadership, the seven-month programme is set to commence around May. Monthly workshops on the core facets of leadership and management will be held across the region.
DWC events coordinator Rachel Doolan says the programme offers a unique learning opportunity for new team leaders and those progressing in their careers to build their leadership capabilities, advance their knowledge and deliver results.
DWC-led emergency tourism marketing campaign.
The excitement of winning a West Coast adventure and promoting the region’s many paid activities are the focus of the DWC-led emergency tourism marketing campaign which received $280,000 in government funding last month.
The first of the funding enabled DWC to expand its tourism social media reach over the New Year. Next will be the launch of the upcoming “hands-on” West Coast activities marketing campaign.
Over the holiday period the DWC tourism team, along with a local camera crew, captured stories featuring people and paid activities across the region for the campaign.
“We are looking forward to releasing the latest videos that show the Coast is more than just spectacular scenery – there is so much to do here. We want the operators to reap the benefits, so we have focused on activities visitors pay for,” says DWC chief executive Heath Milne. “It's important that local operators capture the economic benefits of tourism.”
Mr Milne says the first stage of the campaign will target domestic audiences through digital channels to direct awareness and traffic to our local operators.
“We have been waiting for the bush fires in Australia to subside before engaging potential travellers from Australia, but we are planning to expand the campaign’s reach across the Tasman too.”
Videos to be played as part of Tourism New Zealand’s Good Morning World campaign were also produced with the emergency funding.
The emergency funding aims to overcome the immediate reduction in visitor numbers experienced after a section of State Highway 6 was closed in December following a severe weather event.
“We are incredibly grateful to Government for recognising the impact of recent weather events and stepping up to support our marketing campaign now that motorists can again travel from Karamea to Queenstown,” says Mr Milne.