Following the news late last year of the cessation of commercial production at the Monteith’s site in Greymouth, Development West Coast (DWC) and the Grey District Mayor have been engaging with DB/Heineken to ensure the Monteith’s Experience and the West Coast Community continue to be supported.

DWC Chief Executive Heath Milne said: “While it’s disappointing to see the end of an iconic brand being brewed in its original home, we have reached a good outcome through positive engagement with DB.”

“In recognition of the West Coast brand they have successfully leveraged off, and the loyalty of Coasters who have helped build their brand, DB have offered to hand over their bottling plant to the community so that it can be further utilised.”

Mayor Tania Gibson said DB are also working on a community support initiative that is being finalised and will go live in the next few weeks.

“It’s sad to see the brewing operation leaving Greymouth but we have had a good outcome for the community. Monteith’s have committed to the gastro pub and we need to support the 25 positions of employment that it still provides.”

Mr Milne said: “Potentially, a commercial enterprise will be set up with the bottling plant, which may create new opportunities for our region. We are already working closely with our local craft brewers to see how we can best utilise this resource."

"It’s very sad to see the brewing staff lose their jobs, some after more than 30 years at the site. Hopefully their expertise may also play a part in any new venture.”

Mr Milne and Mayor Gibson stressed that the community should continue to support the Monteith’s Brewery gastropub and experience in Greymouth. It’s an important business that creates local employment as well as a great service.

Media Release: 18 January 2021

Marketing initiatives

DWC has been running an extensive summer campaign around ‘Hot Deals, Cool Holidays’ driving customers to www.westcoast.co.nz/deals. This has resulted in over 30,000 pageviews on our website in the last week alone. Please get in touch with us to ensure your deals/packages are up to date and listed on our website, so you can leverage off this extra exposure.
The Hot Deals, Cool Holidays campaign has featured a strong digital component through Stuff.co.nz, NZHerald, Google as well as social media channels.

The campaign has also had a strong presence in print media, including:

  • RV-NZ Lifestyle Today (13,000 copies)
  • Wilderness Magazine (7,708)
  • 1964 Mountain Culture Aotearoa magazine (5,000)
  • Adventure Magazine x2 (7,000)
  • Star Canterbury – West Coast feature (93,000)
  • NZME Travel – GoNZ x2: NZHerald & NZME affiliated newspapers (662,000)
  • NZME Holiday Magazine: NZHerald & NZME affiliated newspapers (662,000)

 

January-December 2021 Marketing schedule


Download the proposed marketing overview schedule for 2021 (PDF: 216kb).

 

2020 media famils and coverage


DWC has been working closely with Tourism New Zealand and media outlets to increase coverage of the West Coast, resulting in numerous editorials and features on the West Coast. Below is a sample of some of the recent West Coast media coverage:

 

2020 was another busy year for business events on the West Coast.

Despite the disruption caused by COVID-19, around 700 people attended business networking events and workshops hosted by DWC throughout 2020.

The year ended with a networking breakfast in Greymouth with Jenn Bestwick on 'doing business with Wellington', a 'wellness in business' lunch in Westport with Hannah Fitzgibbon and Astiana Trouland, and a business breakfast in Hokitika with Keith Riley on our 'Untamed Natural Wilderness'.

DWC Programme Co-ordinator Rachel Doolan said: “if there are any particular topics for business trainings or events you would be interested in attending please get in touch and let us know, so we can target our events to meet your needs."

2020 12 16 Networking Events

Jenn Bestwick, DWC Advisory Body Chair, speaking at a recent business breakfast in Greymouth.

As 2020 draws to a close, reflecting on the past year there’ll be words, phrases and actions that have become part of our everyday life, such as unprecedented, lockdown, alert levels, face masks, Zoom meetings, teddy-bear windows, ISO, essential workers, 1pm briefings, quarantine and tracer app.

2020 has seen us experiencing life during a global pandemic.  This massive disruption to life as we knew it, has affected us all.  There is no doubt we’re all in this together, however our personal experiences have been very different. 

But if there was a place in NZ, or the world, to be in lockdown or live through a global pandemic, the West Coast would be at the top of the list for many.

However that’s not to say we haven’t experienced our fair share of negative impacts to our daily lives and businesses.  It’s been a hard time for many businesses, having to hibernate or close their doors permanently, or even let staff go.  Decisions like these are never made lightly.

Through lockdown, we realised just how important all our essential services and workers are, and the tremendous contribution they make to our daily lives. 

And our West Coast primary sector and industries confirmed how valuable they are to our region – and to NZ’s economy. 

While Kiwi’s have been unable to leave NZ for an overseas holiday, it’s certainly created an opportunity for Kiwis to visit their own country.  The West Coast has certainly bustled with domestic visitors to our region, enjoying all we have on offer and our fine hospitality. However, the loss of international visitors is continuing to present significant challenges for many, particularly in the Glacier Country.

At DWC, Trustees, the operational team, and advisory board, all knew we had, and continue to have, a big role to play in supporting business to navigate through the various levels of lockdown, now and into the future.  Our Region’s economic recovery will remain a focus of DWC for some time to come.

Our focus of ‘Growing Business to Grow the Coast’ and being open-minded to opportunities to distribute funds on projects that will strengthen and support our economy is a priority.  Whilst at times we get questioned about of our strategy of maintaining the real value of the Trust Fund, we’ve seen the benefits of this strategy by ensuring there are resources available to assist in times of crisis, such as we have experienced in 2020 through the COVID-19 pandemic.

Although 2020 has been incredibly challenging for all Coasters, there has also been opportunities to explore.  And there will be plenty more to come through 2021.  Wishing all West Coasters a very Merry Christmas, and a safe, sunny and enjoyable holiday period. 

Renee Rooney | DWC Chair

BE Reconnected

The West Coast was well represented at BE (Business Events) Reconnected in Auckland. The event at the start of the month was attended by Louise Woodburn and Patrick Dault from DWC, Andrea Forrest and Laugharne Kemp from the West Coast Events Centre at Shantytown Heritage Park, and Phillip Barnett and Gina Ashworth from West Coast Conferences & Events.

"The tradeshow and networking event brought together business event buyers from across New Zealand and there was a lot of interest from buyers for incentive travel for groups of 20-80 people, with a particular interest from buyers for luxury accommodations and uniquely West Coast experiences," said Louise, DWC's Meetings, Incentives, Conferences and Events Executive.

Famil programme

In early December DWC ran its inaugural business events familiarisation programme hosting four conference and incentive organisers on the West Coast for four days. They had a fantastic experience and a couple of organisers now have clients considering the West Coast for incentives in 2021.

The participants tried pounamu carving at Bonz ‘n’ Stonz, heli-hiking with Fox Glacier Guiding, a tour and tasting with Reefton Distilling Co. and met with hotel and venue operators in South Westland, Hokitika, Greymouth, and Moana. The participants concluded their programme with the Scenic Plus experience on the Tranz Alpine with its exceptional service and delicious catering.

Liz Maxwell from ESP Ventures participated in the famil saying: "We had a most rewarding few days on the West Coast, it’s certainly given us a lot to think about. The positive welcome we received from the operators in Franz Josef was heart-warming indeed and I certainly plan to look at presenting BE (business events) options to my clients for 2021."

Adair Cameron from Red Hot Travel & Events said: "We all thoroughly enjoyed it and learnt a tonne about the region. I’ve already got one client looking at an itinerary with me so I’m pretty happy about that!’

BE Recconnected

Attendees of the inaugural business events familiarisation programme on the West Coast at Reefton Distilling Co.