Regional Events Fund

Te Hōtaka tukunga pūtea kaupapa ā-Takiwā

About the Regional Events Fund Grants Programme

Funding rounds are bi-annual and applications can be made only once a year for either the April or the September funding round. However, applicants can register expressions of interest all year round. Applications will be assessed against a strict set of criteria and the fund’s foundation principles.

  • Applications for the first round of the West Coast Regional Events Fund are now open.
  • Applicants have until 16 April 2021 to submit their application, which will consider events for the May 2021 – April 2022 period.

The key focus for the panel is to ensure that those events funded will maximise economic benefit to the region, optimise the regions assets and venues, drive out-of-region, non-competing domestic visitation in order to help compensate for some of the shortfall created by the lack of international visitors.

The West Coast Regional Events Fund is part of the government’s $50 million Regional Events Fund which aims to stimulate domestic tourism by supporting existing events to continue to operate or supporting new events to form. It is designed to stimulate travel between regions through holding events, supporting the tourism and event sector and helping to replace some of the spend lost from international tourists because of COVID-19.


Benefits that regional events provide:

  • Build a sense of connection among the West Coast's diverse and regionally dispersed communities and special interest groups.
  • Develop pride in and enjoyment of the West Coast.
  • Regional economic multiplier effects, i.e. audiences attracted to regional events will normally spend money on transport, kai and sometimes tickets and products associated with the event.
  • Add to the vibrancy of life on the West Coast with the diverse range of opportunities in a region-wide annual event calendar.

To meet the criteria for a 'regional event' set out in the Regional Events Fund Guidelines, an event:

  • delivers regional objectives.
  • helps to deliver on West Coast-wide strategies, such as strategies for sport and recreation, and arts and culture.
  • offers a distinctive event proposition for our region.
  • demonstrates that it draws from a regionally-distributed audience (for example, that the event appeals to a specific demographic or interest group throughout the West Coast region).
  • demonstrates a size and scale that is regionally significant.
  • has a region-wide and possibly national profile (as demonstrated through media and wide public awareness).
  • demonstrates that there will be clear benefits from coordinating decisions at a region-wide level (e.g. holding an event at many sites across our region to ensure regional distribution, attract sponsors, and market and promote the whole region).

For information on eligibility, ineligibility and completing a funding application, see the:

Event grants awarded through the regional events funds will normally be made on an annual basis.
A limited number of events may be considered for multi-year funding.

 

The Canterbury Branch of the Institute of Directors in New New Zealand is inviting applications for its 2021 West Coast Emerging Director Award which includes an internship with Westroads Ltd. 

This Award provides an opportunity for individuals to gain governance experience in the commercial sector, supported by formal governance development and mentoring by an experienced director.

To be considered for this Award, you will:

- Reside in the West Coast region of the South Island.
- Aspire and be ready to follow a directorship path, either by joining a board or broadening your current experience.
- Be able to demonstrate leadership, integrity and enterprise in your career•Readily explain the key features of good governance.
- Be able to commit the time to prepare for and attend meetings and associated events.

This Award is open to both members and non-members of the Institute of Directors Canterbury branch.

Benefits include:

- $1,500 towards an Institute of Directors’ Director Development course of your choice to be taken in the12 month period following the Award.
- One year’s complimentary membership of the Institute of Directors.
- Complimentary attendance at all Canterbury branch functions for the 12 months following the Award.
- A director development internship with Westroads Ltd for one year.
- Mentoring with an experienced director to plan your directorship pathway.

This award is sponsored by Westroads Ltd.


More information.

Download Application form. 

Applications close: 5.00pm, 19 February 2021.

Please forward your application to:
Sharynn Johnson, Canterbury Branch Manager - Institute of Directors
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

The Canterbury Branch is proudly sponsored by:
- ASB
- Duncan Cotterill
- Marsh
- Nexia New Zealand
- Pivot and Pace
- Institute of Directors New Zealand

2021 02 03 IOD Emerging Director Award banner

Key trends and actions for 2021

Given how much ‘crystal ball gazing’ we are being asked to do at present it is easy to be left with the feeling that we have no control over events. And while that might be true in terms of anticipating when markets will open and under what conditions they will return, there is some very good analysis being undertaken all around the World with regard to how our industry will be changed as both a consequence of recent events and the growth in technologies.

The following provides a very broad summary of multiple documents and hundreds of pages of analysis. This is the stuff we need to know and be preparing for now if we want to get out of the blocks fast.

 

 2020 04 14 Tourism Update

Global Consumer Trends

 

“For destinations and tourism operators, the message is clear: however you choose to market your offering to travelers this year, don’t wait. Every day, more and more travelers aren’t just dreaming of their next trip abroad, they are planning and booking it.” Tripadvisor Travel Trends 2021.

The Top 10 Global Consumer Trends 2021

  • Build Back Better
  • Craving Convenience
  • Outdoors Oasis
  • Phygital Reality
  • Playing with Time
  • Restless and Rebellious
  • Safety Obsessed
  • Shaken and Stirred
  • Thoughtful Thrifters
  • Workplaces in New Places

 

Build Back Better

Consumers want to engage with companies/operators that care, demonstrate sustainability, and are values driven. More boutique experiences that put them in touch with nature and local communities and that are sustainable and socially responsible. E.g. Reduce energy and single use plastics and let your markets know.

Craving Convenience

Seamless distribution, instant confirmation and allowing for personalisation. Allow for pre-planning and contactless payments but do not underestimate impulse purchases – they haven’t happened for a year – oh yeah, those too need to be digital.

Do not forget your customer also wants to be recognised, and thanked for their patronage – this means affiliations, fidelity or rewards programs go far.

TNZ will be heavily ‘wholesale’ Trade focused (B2B2C – Business to Business to Consumer) to ensure the maximum reach as markets reopen – have you got your updated offers and pricing in front of travel trade/inbound tour operators now? And if you are advertising products and services, make sure you are able to deliver!

Outdoors Oasis

Embrace the outdoors and create safe zones for people to connect. Technology still plays a bit role. People are keen to change their consumption habits and embrace healthier ones so introduce more outdoor products when possible. Watch out: it still has to be comfortable and aesthetically pleasing – better yet, your oasis has to be breath-taking!

'Phygital' Reality

That’s where the real world meets the digital world. Customers can work, play, learn from anywhere. They will be seeking places that allow for this and allow connectivity (B2C – Business to Cunsumer). AR/VR adoption has peaked in the last year. Allowing people to check-in on their own devices, to experience products on their smartphone before buying to modify/personalise from a single point of sale – to give feedback and engage at any time, from anywhere. Companies that deliver safe and memorable experiences via multiple methods and platforms will develop loyal customers.

Playing with Time

Flexibility is the new standard. Consumers want more 'me' time. This means that providers must be flexible, adaptable and anticipate that they will change their minds – and they want to do so without penalty. It also means you must be able to engage with your clients 24 hours a day – it doesn’t mean you need to be there 24 hours a day – it means you need processes and clear pathways to manage expectations 24 hours a day.

Restless and Rebellious

Operators need to cater to consumers that are cynical and less trusting of governments and corporate – especially after being locked-down for an extended period. Whilst people are rebellious, they have never been so united by social media – leaving behind a digital tray offering insights into customer habits and behaviour like never before.

Safety Obsessed

Less contact – and use of mobile payment means better hygiene and also safer. Make payment easy but also safe. Ensure any credentials, qualifications and processes are clearly exhibited and communicated with consumers. If you are COVID ready, advertise it and give that information to Trade!

Shaken and Stirred

Businesses must provide products and service that support resiliency. Providers should allow consumers to incorporate self-improvement and 'me' time – unplanned surprises, inclusions, and sensitivity to individual preferences will go a long way. Arts, wellness, music and nurturing environments will echo with consumers. Visually, nostalgic references will be in demand.

Thoughtful Thrifters

Cautious and frugal – discretionary spending is declining. Value added and health-conscious products are prioritised. Big ticket items are likely to be postponed and savings will be prioritised. Operators need to adapt – not discount! Offer new products that appeal to a more price-conscious market. We should rethink our products and focus on profitability.

Workplaces in New Places

Work-life balance took on a new meaning in 2020 – but even greater is the compartmentalisation of work, play and rest within a 24-hour segment. Working in remote locations, temporary relocation and combining holidays and work may be a new trend.

 


Key actions to take

 

KEY ACTIONS: AUSTRALIA

  • Start re-engaging with travel trade in preparation for the return for Trade and FIT
  • Ensure all products are loaded online and available through direct booking channels with instant confirmation.
  • Focus on new and immersive products.
  • Potential JV with Christchurch Airport, Travel Managers and ANZCRO. (Hello World/Flight Centre)
  • Discontinue discounted COVID rates available online.
  • Distribute rates to OTA (Online Travel Agencies) & Wholesale Partners
  • Ensure all content is on Newzealand.com and Westcoast.co.nz
  • Highlight NEW experiences – time and duration will play an important role. Seeking road trips.
  • Implement marketing automation systems such as email confirmation, and email notices prior to arrival.
  • Ensure all safety protocols and procedures are communicated to trade, OTAs and on website.

 

KEY ACTIONS: UK AND EUROPE

  • Maintain engagement with key accounts to ensure consideration when borders re-open.
  • Focus on Premium Market which is likely to return first – with exclusive products.
  • Senior and family markets likely to follow afterwards.
  • Engage with IBOs (Inbound Operators) with products rates – as well as product line-up.
  • Reassure IBOs that discounted COVID rates will no longer be available online.
  • Ensure you are featured in key brochures as inclusion or optional.
  • Ensure all content is on Newzealand.com and Westcoast.co.nz
  • Ensure all COVID readiness plans and certifications are communicated to IBOs and Consumers (https://www.tourismtradechecklist.co.nz/
  • Implement marketing automation systems such as email confirmation, and email notices prior to arrival.

 

KEY ACTIONS: CHINA

  • Create list of IBOs currently active in market / planning on activity in the market.
  • Engage with IBOs with products rates – as well as product line-up.
  • Focus on re-positioning products with key IBOs accounts to ensure consideration when borders re-open.
  • Focus on itinerary inclusion.
  • Translate collateral to simplified Chinese
  • Enable direct purchase on social medias platforms for FIT and premium.
  • Senior and family markets likely to follow afterwards.
  • Activate joint venture Kia Ora South with Christchurch Airport and China Southern Airline. Engage with Tourism New Zealand Asia/China
  • Ensure all content is up to date and on newzealand.com and westcoast.co.nz

 

KEY ACTIONS: USA AND CANADA

  • Start re-engaging with travel trade in preparation for the return for Trade and FIT
  • Engage with key IBOs with product rates – as well as product line-up.
  • Engage with key travel agents in market – affiliated with consortia, kiwi-specialist specialist program.
  • Ensure all products are loaded online and available through direct booking channels with instant confirmation.
  • Distribute rates to OTA & Wholesale Partners
  • Focus on new and immersive products.
  • Discontinue discounted COVID rates available online.
  • Focus on re-positioning products with key IBOs accounts to ensure consideration when borders re-open.
  • Ensure all content is on Newzealand.com and Westcoast.co.nz
  • Implement marketing automation systems such as email confirmation, and email notices prior to arrival.
  • Ensure all safety protocols and procedures are communicated to trade, OTAs and on website.

 

KEY ACTIONS: INDIA

  • Create list of IBOs currently active in market / planning on activity in the market.
  • Engage with IBOs with products rates – as well as product line-up.
  • Focus on re-positioning products with key IBOs accounts to ensure consideration when borders re-open.
  • Focus on itinerary inclusion for groups.
  • Ensure distribution through API - https://www.youtube.com/watch?v=s7wmiS2mSXY - for direct connectivity with wholesale partners.
  • Ensure all content is on newzealand.com and westcoast.co.nz

 

KEY ACTIONS: SOUTH EAST ASIA

  • Create list of IBOs currently active in market / planning on activity in the market.
  • Engage with key wholesalers in-market – across Singapore, Indonesia, Malaysia, Philippines, Thailand, Vietnam .
  • Engage with IBOs with products rates – as well as product line-up.
  • Focus on re-positioning products with key IBOs accounts to ensure consideration when borders re-open.
  • Focus on itinerary inclusion for groups.
  • Check on Tourism New Zealand Kiwi Link Trade Workshops, face to face and/or virtual
  • Ensure distribution through API for direct connectivity with wholesale partners.
  • Ensure all content is on newzealand.com and westcoast.co.nz

 

JAPAN AND KOREA

  • Create list of IBOs currently active in market / planning on activity in the market.
  • Engage with IBOs with products rates – as well as product line-up.
  • Focus on re-positioning products with key IBOs accounts to ensure consideration when borders re-open.
  • Focus on itinerary inclusion.
  • Ensure all content is on newzealand.com and westcoast.co.nz

 punakaiki

About SuperGold

SuperGold - or the ‘gold card’ - gives seniors the golden opportunities to stretch their money further. SuperGold is one way the government and New Zealand businesses can say thank you or tēnā rawa atu koe for everything our older people have done for Aotearoa, by raising families, working, or helping in the community.

In October 2019 the new SuperGold mobile app and website were launched. Since then there have been:

  • over 140,000 app downloads
  • over 600,000 website users
  • nearly three million-page views.


The eDM (E-newsletter) channel delivers to over 350,000 unique email addresses and has a reach well in excess of 400,000. The average open rates are 67% and CTR is 14%.

 

Tourism New Zealand Business Marketing opportunities

 

In September 2020, a trial E-Newsletter was created to promote a range of tourism focussed special offers for SuperGold Cardholders. The trial went brilliantly, so Tourism NZ is teaming up with SuperGold again to create another ‘travel’ edition of their E-newsletter in mid-February 2020.

Note, a requirement for participation is to offer SuperGold cardholders an exclusive deal.

Download more information about promoting your business with SuperGold: PDF - 400KB

SGC Guide for Tourism Special Offers

 

Driving and supporting business sustainability and growth

• Stimulating role contributing to the region’s success
• Use your commercial capability to drive business growth
• Connecting businesses to the best support available to achieve the desired objectives.

Reporting to the Capability & Growth Manager, you will be providing support, advice and information to businesses and industry throughout the region, developing relationships across markets in order to get the best business outcomes. You will be comfortable talking to a wide range of people, and be energetic and enthusiastic.

With a proven capability in developing strong, working relationships and driving the commercial success of business, you will use your experience and technical skills to enhance the economic success of this beautiful part of New Zealand while developing and progressing your career.

Whilst the head office is in Greymouth, this position could be located anywhere on the coast.

View full position description.

To apply, please submit your application via Seek or email to This email address is being protected from spambots. You need JavaScript enabled to view it. Should you have any enquiries about the role, please email This email address is being protected from spambots. You need JavaScript enabled to view it. or phone 03 769 7000.

Applications close 10am Monday, 12 April 2021.

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