Utopia Free Range

Utopia Free Range

Buller-based business producing free-range eggs from the Untamed Natural Wilderness of the West Coast.

Consumers are opting more and more for free-range eggs. According to Consumer New Zealand, three quarters of shoppers buy cage-free eggs at least some of the time, and more than a quarter only purchase cage-free eggs.

This change in consumer behaviour is leading to an increase in demand for free-range eggs and this demand is only going to rise. Over the past few years all of New Zealand’s major supermarkets have committed to stopping the sale of caged eggs by 2027, as have a number of major food service providers and fast-food chains.

Utopia Free Range, an enterprising business in Buller, is already ahead of the curve suppling free-range eggs to the West Coast.

Hayden and Rochelle Crossman purchased their property at Utopia Road in Westport during 2011. The land was an ex-forestry block which the couple have cleared and developed over the years. Rochelle’s father Kevin decided to build a hen house on the property to keep busy throughout his retirement.

They started off with about 50 chickens supplying free-range eggs at the local market. The demand was instant so they decided to expand the business and build another two sheds. With expansion came regulation requirements, so Hayden and Rochelle approached DWC for support.

“The compliance costs we faced with developing a free-range egg business were very prohibitive. The support of DWC made our idea of supplying Coast customers with a quality product from a fully registered supplier possible,” Rochelle says.

Utopia Free Range now has around 700 hens who can roam freely within a 3.5ha secured area. The hens are housed in re-locatable sheds which are moved around the pastured paddock and always open for the birds to come and go as they please.

“The birds spend most of the day hanging outside the sheds foraging for insects and dustbathing” Hayden says.

Free hens make for happy hens, and happy hens lay the best eggs.

Facebook: Utopia Free Range

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2019 07 02 West Coast Free Range Eggs

Promote your business to over 100,000 visitors across New Zealand and overseas in the Official West Coast Visitor Guide.

The official West Coast Visitor Guide offers a comprehensive guide to the region and details the widest range of tourism industry products available in one visitor publication. It is the most important piece of collateral for businesses to advertise in.

Benefits to listing:
• A feature in the Official Visitor Guide. 100,000 copies are distributed to every i-Site in New Zealand, over 500 brochure racks in motels, hotels, airports, the TranzAlpine Train station, ferries and attractions.
• A web listing on westcoast.co.nz which receives 41,473 pageviews on average per month.
• If your listing includes a newsletter feature, your business will be profiled in one of our monthly visitor newsletters sent out to over 5,000 subscribers (and growing).
• If your listing includes being profiled in the Trade Manual, this is dispensed at trade events, such as TRENZ, in both digital (USB stick) and print format to over 1,000 international travel wholesalers and agents.

For advertising options contact: This email address is being protected from spambots. You need JavaScript enabled to view it., ph 03 769 7000

2019 07 02 Marketing Prospectus 

Westland Sports Hub major naming rights announced 

Development West Coast (DWC) chair Renee Rooney is pleased to announce DWC have secured major naming rights for the DWC Westland Sports Hub.

“The West Coast has a rich history of sporting success, but the importance of sport to our region goes far deeper than these achievements. Sport has long brought Coasters together, helping build thriving communities across our region,” says Mrs Rooney.

“Development West Coast is proud to partner with the Westland Sports Hub to support the major upgrade of sporting facilities in Hokitika. It will be a big game changer for Westland, benefiting most sporting codes, while importantly providing a venue to bring our communities closer together.”

Development West Coast, through the Westland District Council, has allocated $1.5 million MDI funding for this project.

Westland High School Board Chair, Latham Martin said: “We have negotiated a further financial contribution from Development West Coast to accompany the naming rights. This will help with any other operational costs, including maintenance and administration of the facility.”

Fundraising Chair, Ange Keenan said that the fundraising efforts for the facility were still underway, and further naming sponsors were being sought for the facility.

“We are in the process of looking for naming sponsors for the courts and gymnasium, as well as individuals to sponsor the DWC Westland Sports Hub. We have plenty of sponsorship options for you, your family or your business to support this forward-thinking community project.”

(27 May 2019)


The Coast is renowned as an untamed natural wilderness which has long impressed visitors. While it's an amazing place to visit, it's an even better place to live, work and do business.

In July a supplement went out with the NZHerald - sharing some Coast stories.

Read more: www.dwc.org.nz/Development-West-Coast/live-and-work.html

If you have moved to the Coast to work or start a business, we’d love to hear your story!
Contact: This email address is being protected from spambots. You need JavaScript enabled to view it.

2019 07 02 NZME Herald

The recent loss of the Waiho Bridge provided a stark reminder of the impact disruptions can have on businesses on the Coast, reinforcing the importance of continuity and contingency planning.

DWC business development manager Dave Lynch says business continuity is all about ensuring your business, whether big or small, is able to recover and continue functioning in the event of an extended period of disruption.

“Disruption doesn’t necessarily have to be from natural disasters like the flooding in Franz Josef. It could be anything from disruptions in your supply chain, loss of key personnel or a computer system failure.”

To help build a better understanding of business continuity,To help build a better understanding of business continuity, DWC will be hosting a business breakfast on 11 June at the Paroa Hotel with Runacres Insurance.

Hamish Curry from Runacres says business continuity is notjust planning for a major disaster, it is about planning for any adverse event that may affect your business. “Good planning ahead of time may save your business in the face of such events.”


2019 06 05 Business Breakfast