Rover Scouts to converge in Hokitika
The New Zealand Rover Scouts have voted to bring their annual Moot to the West Coast for Easter 2022 with over 200 people expected to attend.
At the recent Rover Scouts Moot in Auckland attendees voted on the location for the next event. The West Coast bet out Palmerston North as the preferred location for the 2022 Moot.
The Christchurch-based Rover Scouts put together a video to campaign for the West Coast, which included footage provided by Development West Coast (DWC) and a video from Westland Mayor Bruce Smith.
Emily Blow, the Moot Organising Committee Chair, said the recent event in Auckland brought together 110 attendees.
“If international borders are open next year, we are expecting over 200 attendees. We usually get a strong Australian contingent, plus some internationals who are in New Zealand on their OE,” Ms. Blow said.
Rover Scouts have a strong commitment to giving back to the community. While on the West Coast they will hold a service day, where they will contribute over 1,000 volunteer hours on community projects. In the past, projects have included painting local schools, DOC track building, baking hot cross buns and delivering to aged care facilities.
DWC Business Events Executive Louise Woodburn said hosting the Moot is a fantastic result for region.
“The Moot will also include a tour day, where the Scouts will travel around the region to experience different activities. They are looking at going as far south as the Glaciers and as far north as Westport,” Ms. Woodburn said.
“The Rovers will be hiring the Hokitika Boys Brigade Hall for the duration of the event and will be using local caterers.”
Westland District Council are providing the Hokitika Racecourse as a campground for the attendees.
Development West Coast, as the Regional Tourism Organisation, is looking for a Commercial Tourism Executive to join its Destination and Tourism Team.
This newly created role is responsible for enabling trade and distribution, helping businesses understand what domestic, wholesale and international markets are looking for. The core focus of this role is to ensure market readiness and that operators are up to scratch with expectations from distribution.
To be successful in this role you will have experience in:
Hosting media and trade familiarisation tours
Management of attendance at trade events
Assisting operators to be export ready
Providing education on dealing with emerging market cultures and advice on distribution channels
Identifying JV opportunities, analysing and implementing.
Put your commercial acumen and packaging skills into creating the market opportunities for economic growth.
Travel bubble a welcome relief
Development West Coast (DWC) welcomes the Prime Minister’s announcement that quarantine-free trans-Tasman travel will commence from April 19.
“Businesses have been eagerly awaiting the announcement on the trans-Tasman travel bubble,” says DWC Chief Executive Heath Milne.
“With international borders closed for over a year now, it’s been an incredibly challenging time for tourism and hospitality businesses, particularly those in Glacier Country which has been one of the hardest hit areas in New Zealand.
“News of the travel bubble has been met with a collective sigh of relief. Having clarity on dates allows businesses to finally start looking ahead,” Mr Milne says.
According to data from Infometrics, Australia is the West Coast’s largest international visitor market, accounting for 21 percent of international visitor spending. Prior to the pandemic, in the year to March 2020, Australians spent $50.3 million on the West Coast.
DWC Regional Economic Manager Jo Birnie says: “While the travel bubble announcement is a welcome relief, the winter season is just around the corner, so it is vital our operators make the most of the potential influx of Australian visitors and are trade ready.”
“DWC is working with Tourism NZ aligning the best ways to bring the region and operators’ stories to the Australian audience.
“Joint venture campaigns are also planned with both Christchurch Airport involving ANZCRO and Travel Managers on the announcement of the Australian bubble, as well as Christchurch NZ for the winter season,” Ms. Birnie says.
“In the coming weeks we will be keeping our local operators updated on what they need to know to operate in the quarantine-free travel bubble.
Tourism NZ has a series of upcoming webinars with the first being: ‘Quarantine free travel from Australia – what you need to know’ (Wednesday, April 7, 2021 11am - 12pm).
“These are being advertised on DWC’s Facebook page, website, and for those who have signed up for our newsletters.
“Operators need to think about what they need to be trade ready and we will be sending updates out around this. Although we don’t know the potential volume of Australian visitors yet, businesses need to consider staffing and if they have the right skills. DWC’s Upskill team is available to help you with this.
“The Australian travel bubble does not alter the Glacier Country Business Support Fund and eligible businesses are reminded that applications close at 10am on Monday 12 April,” Ms. Birnie says.
Information about the Trans-Tasman travel bubble:
A successful trans-Tasman travel bubble will be an important first step in reconnecting with the world. The procedures and protocols that are being put in place will be a blueprint for opening up travel from other countries as soon as it is safe to do so. Download the Quarantine-free Traffic Light System.
Quarantine-free travel information
Development West Coast, as the Regional Tourism Organisation, is looking for a Consumer Insights Executive to join its Destination and Tourism Team.
This newly created role is responsible for attracting consumers from NZ and all over the world, engaging with existing visitors in the market and after they depart. This role will be responsible for driving content development and joint venture campaigns with operators and partners, determining new and innovative creative messages for the promotion of the West Coast as a tourist destination.
Focused on consumer experience and digital campaigns, to be successful in this role you will have:
knowledge and understanding of the New Zealand tourism industry
a background in marketing, advertising and promotions
understand domestic and international campaigns and B2B and B2C partnerships.
be able to develop new research-based advertising strategies
undertake competitive analysis
This is an exciting opportunity for someone to make their mark on the West Coast tourism industry while enabling West Coast tourism operators to understand the needs and wants of consumers and what opportunities they can leverage.
Applications now open
Glacier Country businesses are now able to apply to DWC’s $5 million Glacier Country Business Support Fund
Applications close at 10am on Monday 12th April 2021.
Late applications will not be accepted, and we encourage prospective applicants to work with their accountants/advisors as early as possible to enable them to meet this timeline.
More information on applying for this funding and eligibility can be found here: Glacier Country Business Support Fund.