West Coast New Zealand

Targeting tourism

The Major Regional Initiative (MRI) is designed to support and grow tourism on the West Coast. It is based on and aimed at implementing the West Coast Tourism Strategy.

The MRI consists of a series of tourism development projects throughout our region.  The projects range from the development of the Oparara Walkway in the north, to a Tourism Development Strategy in South Westland. Major icon destinations, Punakaiki and the Glaciers, have multi-staged projects aimed at managing sustainable growth.  

The MRI projects are designed to enhance our national and international competitiveness as a visitor destination. They include:

• Cape Foulwind 
• Denniston
• Glacier Country
• Heaphy Track
• Moana
• Maori Tourism Opportunities
• Oparara Walkway
• Punakaiki
• Ross Goldfields
• Shantytown
• South Westland Te Wahipounamu World Heritage Area
• Tourism Signage Review
• Tracks and Water Opportunities
• Visitor Centre Review

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