West Coast New Zealand

Smart Ways to Get More Customers in Tourism

Presented by Marijke Dunselman

This workshop covers identifying who is your customer and how do you reach them. You have a new or existing tourism product and now you need customers/visitors to buy your product or service. Learn how you can identify who your customers are or could be and how to reach them.

Hands-on topics covered in the workshop include:

• Overview of visitors to the region & future trends
• Identifying target markets and understanding your customer
• Overview of distribution channels & methods in the tourism industry
• Domestic distribution
• International distribution
• Packaging your product
• Practical distribution tips
• How to learn more about your customer (research)

How to Develop Marketing Materials for Your Tourism Business

Presented by Marijke Dunselman

Your marketing material (brochure, website etc.) is often the first contact customers have with your business. This workshop will outline how to develop professional marketing material as part of an integrated marketing approach. Practical examples will be given.

Hands-on topics covered in the workshop include:

• The integrated marketing approach: developing effective marketing material
• Your message: what does it say and who is it for?
• Design & content of your promotional material
• The importance of imagery
• How and where to use your promotional material
• Testing and evaluating your promotional material

Making the Most of your Marketing Dollar

Presented by Nancye Pitt

Understanding how advertising and marketing works and how to effectively advertise ensuring you are getting the most you can out of your marketing dollar.

Workshop topics include:

• What is marketing
• Creating a desire for a product or service
• Planning your advertising
• Setting an advertising and marketing budget

Copywriting

Presented by Nancye Pitt

Learn how to create and write advertisements which will really work for your business. You will understand the craft of writing advertising copy which will be absorbed by readers and will motivate buyers to respond to your advertisements.

This workshop will help you to create your own marketing and advertising style and advise you on important considerations in layout and design.

Topics include:

• Understanding the prime function of advertising
• Looking at your advertising and marketing from your customers point of view
• Writing copy that motivates your customers to purchase from your business rather than your competitors
• Tips to improve layout
• How to uncover you USP's (Unique Selling Propositions)
• Understanding the difference between a Feature and a Benefit
• Keeping your integrity when advertising

E-Commerce 1

Presented by Geof Franks

This workshop provides an introduction to using e-commerce in a small business. This workshop will show how easy it is to introduce e-commerce into your own small business, and how you can use the low cost internet services of email and web searching to drive your own business costs. You will discover the benefits that e-commerce can bring to your own business, and see how many other small New Zealand businesses are already using e-commerce to their advantage.

• The Internet – Dialup v Broadband
• Domain names
• Tips for using search engines
• Tips for using email
• Tips for safe use of the internet
• Backing up your email files
• Developing a website

At this workshop you will learn how e-commerce can benefit your business no matter what it is.

E-Commerce 2

Presented by Geof Franks

This workshop is for small businesses who wish to use e-commerce to market their business. It will be of use to those with an Internet presence already or those about to develop one, looking for advice on how to drive traffic to their website. The workshop covers both online and offline methods of marketing. There’s a lot more to successful e-commerce than having a nice website.

• Four steps to successful Internet marketing
• The main online marketing tactics
• The top 10 Internet marketing blunders
• Legal issues for Internet marketing
• Online transaction through a website
• Online catalogues
• Security issues when selling online

If you have a website now, or hope to have one soon and want your customers to find it or you want to take your Internet presence further by selling online to customers, then this workshop ifs for you.