Buller Marketing Strategy
Tourism in Buller is more about potential than performance. The district has many small businesses which depend on some or all of their business on tourism.
This project is to produce a strategic marketing plan for the Buller district which enables businesses and the destinations to collaborate and for the Regional Tourism Organisation, (Tourism West Coast), to better engage with Buller communities and businesses, to ensure that the region presents a diverse suite of offerings to visitors and through greater volume, more businesses can develop to “trade ready” service delivery. |
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